Located in the small town of Chico, CA For Elyse was born in 1998. For Elyse has grown from a mother-daughter dream to a successful business committed to providing outstanding customer service, unprecedented quality, and unique style. Amber Kierig, CEO of For Elyse, has devoted her life to the creation of For Elyse. At age 16, Amber started her first job in retail. From that moment she knew that one day she was going to open her own boutique. Through hard work and dedication, at the age of 21 a small boutique – Wild Orchid was opened. Wild Orchid was soon renamed to For Elyse.The name For Elyse was inspired from Amber and Jeremy`s youngest daughter, Elyse. Over the years their daughter, Elyse, found her love for fashion. The passion lives on through three generations of women.
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