We exist to empower nonprofits to do their world-changing work. Unfortunately, that`s harder to do than it should be, because the way we think about charity is broken. Charities are commonly frowned upon for investing in ways to raise awareness—it`s almost like they`re not “allowed” to market themselves the way for-profit companies do. Traditionally, they are forced to rely on time-intensive galas, expensive dinners and black-tie auctions to raise large sums of money from a limited donor base.
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